Technically-Focused B2B Marketing & Content Strategy and Copywriting

As a professionally trained B2B marketer, copywriter and engineer, I channel my expertise, my passion, and my services to three things you and your company need from a strategist and copywriter:

• Lead generation
• Sales support
• Online content

 Lead Generation That Works

Solid, qualified leads are vital to the long-term success of any technical sales organization — whether those sales are products or services.

And a continual flow of leads is what your marketing efforts must produce.  Because without those leads, the sales dry up and your business dies.

Professional strategy and copywriting is critical to developing consistently successful lead generation efforts.  That’s why Engineer Your Copy is your marketing partner.  I succeed when you succeed.

Contact me to discuss how my Engineered Marketing Process^© allows me to create a lead generation strategy and content that will resonate with your customers including:

Sales Support and Customer Relations

Your sales team, including your pre and post-sales staff, require sales enablement content that support their sales efforts.  And support your customers.

Because without these materials, the initial sale is difficult.  And it takes even more effort to retain that hard earned customer.

Because we both know it’s more profitable to keep an existing customer satisfied than finding and converting a replacement.

You’ve invested a lot of resources to ensure your product, service and people are the best.  Don’t leave the success of your sales enablement materials to chance.

Hire a professional to Engineer Your Copy.  Contact me for a no obligation quote the next time you need marketing & content strategy and copy for:

Effective Online Content

Increasingly, your web presence is a critical component of your marketing efforts.  Whether your website serves as an information hub or serves to gather qualified leads, designing and executing digital strategy and content requires specialized expertise such as effective SEO, UX and others.

It requires knowledge of how customers find and use your multiple digital presences, how those various digital presences are built to meet your customers’ expectations, and how effectively they grab and hold your customer’s attention.  Hint – in the digital world you have even less time than with traditional content channels!

So contact me to help with your:

Don’t currently have any strategy and copywriting projects you need help with?  I’m also available to discuss your overall marketing program.   You may find an objective view can help identify potential opportunities to increase the effectiveness of your existing marketing and add to your bottom line.  Feel free to contact me today!