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Copywriting and Consulting for Technology Companies

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You are here: Home / Quality Technical Sales Enablement and Marketing Materials

Quality Technical Sales Enablement and Marketing Materials

As a provider of technology solutions, your sales enablement and marketing materials must achieve a delicate balance.

They must explain your value proposition to the decision maker who is called upon to justify every expenditure makes “business sense.”

At the same time, these materials must provide sufficient detail that the technical expert knows — and understands how — your solutions will meet their requirements.

Why Your Materials Must Be “Bilingual”

This business and technical balance means your materials must use a sufficient amount of technical language to establish credibility with the skeptical technical expert.

Yet the copy must read smoothly enough that the decision maker can understand your messaging and what makes your solution different.

Achieving this balance — and doing it credibly with both decision makers and their experts — is a challenge.  One that becomes more difficult when you consider the variety of sales and marketing materials available.

Fortunately, I have the proven ability to achieve your goal across a wide variety of collateral types and delivery media.  Click here for a more comprehensive list.

Or simply click on any of the thumbnails below to download samples of what the Engineered Marketing Process© allows me to create for clients.

Looking for an example you don’t see?

As this is by no means a complete work history, please contact me and let me know what you’re looking for.  I’ll be happy to provide you with what I can.


Web Content

web content examples

White Paper

White Paper

Proposal

proposal example

Brochure

brochure example

eBook

ebook example

Email Ad

email ad example

Trade Article

trade article example

Sales Email

Sales Letter

Squeeze Page

Squeeze page example

Datasheet

datasheet example

Tech Solution

tech solution

Print Ad

print ad example

Solution

solution example

Looking for an example you don’t see?

As this is by no means a complete work history, please contact me and let me know what you’re looking for.  I’ll be happy to provide you with what I can.

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Testimonials

You Are Awesome!

You are awesome! Thanks!!!

I told our team we wanted you for next year.

Lisa H., WW Web Strategist
IBM Software Group

Happy

I’d be happy to have you do another (promo)!

Paul L., Owner
Naturecast Products

Extremely Well Written

Your piece was extremely well-written and well-knitted together. I reluctantly concluded that the omission of ANYTHING would have resulted in damage to your content and article flow.

Brad H., Publisher
Wyoming Liberty Torch

Amazing

This looks really good – amazing what you have done with so much shifting beneath your feet and so little access/nil access to the sales team.

Greg M., Marketing Manager
Signature Solutions

You Are A Star

Thanks very much once again for a job well done under pressure.

You are a star… I really appreciate this!

Gregory M., Global Marketing Lead
IBM Software Group

Extraordinary Writer

You are an extraordinary writer with great technology skills. You keep making us look good. And you do it from Wyoming of all places…

David H., Account Manager
IBM Digital Services Group

Better than In-House

Your email copy was definitely better than what we did in-house.

Mike S., PE, PTOE
CountingCars.com

Our Heartfelt THANK YOU!

We now have a well-structured, well-organized, easy-to-read and understand document to share with our new CIO of JPMC. On behalf of our entire Integrated Account Team, I want to say THANK YOU again … with deep respect and gratitude.

Lucy C., Vice President
IBM Financial Services Industry

Great Job

The team would like to work with Keith Trimels again on these pieces, he has done a great job on the Q1 pieces!

Sandra M., Global Demand Programs Lead
IBM Banking

Favorite Writer

You are quickly becoming my favorite writer!

Ashley S., Content Manager and Site Leader
IBM Marketing Services Center

Thanks for Your Help

Yes – the rumors are true! We found out last Friday we won. Thanks again for your help with the proposal!

Kerry I., Marketing Manager
Infrastructure Engineers

Easy Style

One of your gifts as a writer is a really easy style that sounds/reads very American without being too colloquial.

Katrina H., Senior Editor
IBM Marketing and Sales Content Services Organization

Thanks Again

Thanks for all your help. I will copy you in on the submittal. Thanks again for working on the weekend to help us make our deadline.

Tom R., PE Project Manager
Michael Baker Jr., Inc.

You Rock!

Dude you rock!

(The webpages are) Very nice. I talked with the product manager and he loved them also.

Chris P., WW Digital Strategist
IBM Security Systems

Thanks a Lot

Thanks a lot Keith.

Thanks again for all the great work you have done under rather difficult conditions……it has been a real pleasure working with you and your ever positive attitude.

Greg M., Marketing Manager
Signature Solutions

Exceeded Expectations

Hi Keith – Thanks so much. I read and re-read the paper and thought it was excellent way beyond my expectation.

Danny T., Channel Transformation Leader
IBM Global Banking & Financial Markets

Great Writer

Yes, I’ll be approaching you for some articles. You are a great writer!

Mike P., Editor-in-Chief
Eagle Publishing

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