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Engineer Your Copy

Copywriting and Consulting for Technology Companies

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You are here: Home / Technically-Focused B2 Copywriting and Marketing Services

Technically-Focused B2 Copywriting and Marketing Services

As a professionally trained B2B copywriter and engineer, I channel my expertise, my passion, and my services to three things you and your company need from a copywriter:

  • Lead generation
  • Sales support
  • Online content

 Lead Generation That Works

Solid, qualified leads are vital to the long-term success of any technical sales organization — whether those sales are products or services.

And a continual flow of leads is what your marketing efforts must produce.  Because without those leads, the sales dry up and your business dies.

Professional copywriting is critical to developing consistently successful lead generation efforts.  That’s why Engineer Your Copy is your marketing partner.  I succeed when you succeed.

Contact me to discuss how my Engineered Marketing Process© allows me to create a variety of lead generation pieces that will resonate with your customers including:

  • Advertisements (print)
  • Advertisements (online)
  • Direct mail packages
  • Press releases
  • Email marketing
  • Landing pages
  • eBooks
  • Trade articles
  • Case studies
  • White papers
  • Special reports/proposals

Sales Support and Customer Relations

Your sales team, including your pre and post-sales staff, require written materials that support their sales efforts.  And support your customers.

Because without support materials, the initial sale is difficult.  And it takes even more effort to retain that hard earned customer.

And keeping an existing customer as a customer is more profitable than recruiting a replacement.

You’ve invested a lot of resources to ensure your product, service and people are the best.  Don’t leave the success of your support materials to chance.

Hire a professional to Engineer Your Copy.  Contact me for a no obligation quote the next time you need:

  • Brochures (sales)
  • Brochures (corporate)
  • Data/spec sheets
  • Trade show materials
  • Presentations
  • Email marketing
  • Trade articles
  • Case studies
  • White papers

Effective Online Content

Increasingly, your web presence is a critical component of your marketing efforts.  Whether your website serves as an information hub or serves to gather qualified leads, writing content for the web requires specialized expertise such as effective SEO as well as navigation and usability principles.

It requires knowledge of how customers find and use your website, how websites are built to meet those customer expectations, and how to grab and hold your customer’s attention.  Hint – you have even less time than with traditional hard copy marketing!

So contact me to help with your:

  • Website design/layout
  • Landing & Popup pages
  • Microsites
  • Mobile sites
  • Email marketing
  • Online ads & campaigns
  • Online sales letters
  • Online video scripting
  • SEO copywriting
  • eZine content
  • Blog content
  • Social media

Don’t currently have any copywriting projects you need help with?  I’m also available for a “no strings” discussion of your overall marketing program.   You may find an objective view can help identify potential opportunities to increase the effectiveness of your existing marketing and add to your bottom line.  Feel free to contact me today!

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Testimonials

Better than In-House

Your email copy was definitely better than what we did in-house.

Mike S., PE, PTOE
CountingCars.com

Great Writer

Yes, I’ll be approaching you for some articles. You are a great writer!

Mike P., Editor
Eagle Publishing

You Are A Star

Thanks very much once again for a job well done under pressure.

You are a star… I really appreciate this!

Gregory M., Global Marketing Lead
IBM Software Group

Easy Style

One of your gifts as a writer is a really easy style that sounds/reads very American without being too colloquial.

Katrina H., Editor
IBM Marketing and Sales Content Services Organization

Happy

I’d be happy to have you do another (promo)!

Paul L., Owner
Naturecast Products

Thanks for Your Help

Yes – the rumors are true! We found out last Friday we won. Thanks again for your help with the proposal!

Kerry I., Marketing Manager
Infrastructure Engineers

Exceeded Expectations

Hi Keith – Thanks so much. I read and re-read the paper and thought it was excellent way beyond my expectation.

Danny T., Channel Transformation Leader
IBM Global Banking & Financial Markets

Great Job

The team would like to work with Keith Trimels again on these pieces, he has done a great job on the Q1 pieces!

Sandra M., Global Demand Programs Lead
IBM Banking

You Rock!

Dude you rock!

(The webpages are) Very nice. I talked with the product manager and he loved them also.

Chris P., WW Digital Strategist
IBM Security Systems

Thanks Again

Thanks for all your help. I will copy you in on the submittal. Thanks again for working on the weekend to help us make our deadline.

Tom R., PE Project Manager
Michael Baker Jr., Inc.

You Are Awesome!

You are awesome! Thanks!!!

I told our team we wanted you for next year.

Lisa H., WW Web Strategist
IBM Software Group

Favorite Writer

You are quickly becoming my favorite writer!

Ashley S., Project Manager/Content Strategist
IBM Digital Services Group

Thanks a Lot

Thanks a lot Keith.

Thanks again for all the great work you have done under rather difficult conditions……it has been a real pleasure working with you and your ever positive attitude.

Greg M., Marketing Manager
Signature Solutions

Amazing

This looks really good – amazing what you have done with so much shifting beneath your feet and so little access/nil access to the sales team.

Greg M., Marketing Manager
Signature Solutions

Extremely Well Written

Your piece was extremely well-written and well-knitted together. I reluctantly concluded that the omission of ANYTHING would have resulted in damage to your content and article flow.

Brad H., Publisher
Wyoming Liberty Torch

Extraordinary Writer

You are an extraordinary writer with great technology skills. You keep making us look good. And you do it from Wyoming of all places…

David H., Account Manager/Content Strategist
IBM Digital Services Group

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