• Skip to main content
  • Skip to primary sidebar

Engineer Your Copy

Copywriting and Consulting for Technology Companies

  • Why EYC?
  • About
  • Process
  • Services
    • Hire Me
  • FAQ
  • Contact
  • Samples
You are here: Home / Technically-Focused B2B Marketing & Content Strategy and Copywriting

Technically-Focused B2B Marketing & Content Strategy and Copywriting

As a professionally trained B2B marketer, copywriter and engineer, I channel my expertise, my passion, and my services to three things you and your company need from a strategist and copywriter:

  • Lead generation
  • Sales support
  • Online content

 Lead Generation That Works

Solid, qualified leads are vital to the long-term success of any technical sales organization — whether those sales are products or services.

And a continual flow of leads is what your marketing efforts must produce.  Because without those leads, the sales dry up and your business dies.

Professional strategy and copywriting is critical to developing consistently successful lead generation efforts.  That’s why Engineer Your Copy is your marketing partner.  I succeed when you succeed.

Contact me to discuss how my Engineered Marketing Process© allows me to create a lead generation strategy and content that will resonate with your customers including:

  • Advertisements (print)
  • Advertisements (online)
  • Direct mail packages
  • Press releases
  • Email marketing
  • Landing pages
  • eBooks
  • Trade articles
  • Case studies
  • White papers
  • Special reports/proposals

Sales Support and Customer Relations

Your sales team, including your pre and post-sales staff, require sales enablement content that support their sales efforts.  And support your customers.

Because without these materials, the initial sale is difficult.  And it takes even more effort to retain that hard earned customer.

Because we both know it’s more profitable to keep an existing customer satisfied than finding and converting a replacement.

You’ve invested a lot of resources to ensure your product, service and people are the best.  Don’t leave the success of your sales enablement materials to chance.

Hire a professional to Engineer Your Copy.  Contact me for a no obligation quote the next time you need marketing & content strategy and copy for:

  • Brochures (sales)
  • Brochures (corporate)
  • Data/spec sheets
  • Trade show materials
  • Presentations
  • Email marketing
  • Trade articles
  • Case studies
  • White papers

Effective Online Content

Increasingly, your web presence is a critical component of your marketing efforts.  Whether your website serves as an information hub or serves to gather qualified leads, designing and executing digital strategy and content requires specialized expertise such as effective SEO, UX and others.

It requires knowledge of how customers find and use your multiple digital presences, how those various digital presences are built to meet your customers’ expectations, and how effectively they grab and hold your customer’s attention.  Hint – in the digital world you have even less time than with traditional content channels!

So contact me to help with your:

  • Website design/layout
  • Landing & Popup pages
  • Microsites
  • Mobile sites
  • Email marketing
  • Online ads & campaigns
  • Online sales letters
  • Online video scripting
  • SEO copywriting
  • eZine content
  • Blog content
  • Social media

Don’t currently have any strategy and copywriting projects you need help with?  I’m also available to discuss your overall marketing program.   You may find an objective view can help identify potential opportunities to increase the effectiveness of your existing marketing and add to your bottom line.  Feel free to contact me today!

Primary Sidebar

Testimonials

Great Job

The team would like to work with Keith Trimels again on these pieces, he has done a great job on the Q1 pieces!

Sandra M., Global Demand Programs Lead
IBM Banking

Amazing

This looks really good – amazing what you have done with so much shifting beneath your feet and so little access/nil access to the sales team.

Greg M., Marketing Manager
Signature Solutions

Our Heartfelt THANK YOU!

We now have a well-structured, well-organized, easy-to-read and understand document to share with our new CIO of JPMC. On behalf of our entire Integrated Account Team, I want to say THANK YOU again … with deep respect and gratitude.

Lucy C., Vice President
IBM Financial Services Industry

You Are Awesome!

You are awesome! Thanks!!!

I told our team we wanted you for next year.

Lisa H., WW Web Strategist
IBM Software Group

Better than In-House

Your email copy was definitely better than what we did in-house.

Mike S., PE, PTOE
CountingCars.com

Great Writer

Yes, I’ll be approaching you for some articles. You are a great writer!

Mike P., Editor-in-Chief
Eagle Publishing

Thanks for Your Help

Yes – the rumors are true! We found out last Friday we won. Thanks again for your help with the proposal!

Kerry I., Marketing Manager
Infrastructure Engineers

Thanks a Lot

Thanks a lot Keith.

Thanks again for all the great work you have done under rather difficult conditions……it has been a real pleasure working with you and your ever positive attitude.

Greg M., Marketing Manager
Signature Solutions

Favorite Writer

You are quickly becoming my favorite writer!

Ashley S., Content Manager and Site Leader
IBM Marketing Services Center

Thanks Again

Thanks for all your help. I will copy you in on the submittal. Thanks again for working on the weekend to help us make our deadline.

Tom R., PE Project Manager
Michael Baker Jr., Inc.

Easy Style

One of your gifts as a writer is a really easy style that sounds/reads very American without being too colloquial.

Katrina H., Senior Editor
IBM Marketing and Sales Content Services Organization

Happy

I’d be happy to have you do another (promo)!

Paul L., Owner
Naturecast Products

You Are A Star

Thanks very much once again for a job well done under pressure.

You are a star… I really appreciate this!

Gregory M., Global Marketing Lead
IBM Software Group

You Rock!

Dude you rock!

(The webpages are) Very nice. I talked with the product manager and he loved them also.

Chris P., WW Digital Strategist
IBM Security Systems

Extraordinary Writer

You are an extraordinary writer with great technology skills. You keep making us look good. And you do it from Wyoming of all places…

David H., Account Manager
IBM Digital Services Group

Extremely Well Written

Your piece was extremely well-written and well-knitted together. I reluctantly concluded that the omission of ANYTHING would have resulted in damage to your content and article flow.

Brad H., Publisher
Wyoming Liberty Torch

Exceeded Expectations

Hi Keith – Thanks so much. I read and re-read the paper and thought it was excellent way beyond my expectation.

Danny T., Channel Transformation Leader
IBM Global Banking & Financial Markets

Charter Member

Professional Writer's Alliance Badge

Member

AWAI Circle of Success

Copyright © 2011-2022 IDT Enterprises, Inc.